The Beaumont Convention and Visitors Bureau (CVB) is proud to be recognized by its peers at the Texas Association of Convention and Visitors Bureaus (TACVB) Annual Conference and partner, at the United Way of Beaumont and North Jefferson County Annual Meeting, this past week.
At the TACVB Annual Conference in Conroe, Texas, the Beaumont CVB brought home four awards including: First Place for Local Awareness, Judges Award for Tourism Branding, First Place for Sports Marketing, and Second Place for Convention Promotion.
The local awareness award went to the Beaumont CVB Localist Program, which anyone can join. A grassroots program that enlists the help of local community members to share “their Beaumont” through social media by highlighting restaurants, attractions, and various things to do, with the goal to combat the narrative that “Beaumont is boring” and remind people all there is to love about Southeast Texas.
The free ARTACO Fest was the reason the Beaumont CVB won the Judges Award for its innovative way to kick-off the start of Restaurant Week which had over 3,500 attendees enjoying live music, arts and crafts, and food and drink downtown while raising $6,000 for the Art Museum of Southeast Texas and the Fire Museum of Texas.
“We are so unbelievably proud of our staff that put in the hard work to pull off some amazing campaigns and promotions to better Beaumont and enhance our visibility throughout the state and country,” said Marketing Director, Christina Lokey.
The Beaumont CVB sales team Activity Tent initiative won the award for sports marketing by giving teams and families the opportunity to play games and win prizes while in town for tournaments in Beaumont.
A direct-mail campaign of bento boxes and Beaumont branded mugs took the second-place award for convention promotion. The sales team sent out 200 packages to meeting planners encouraging them to bring their meeting to Beaumont.
“The response that we got from teams and families at our activity tent and the new business that was acquired from the direct-mail campaign reinforced that what we do matters for this city,” said Director of Sales, Freddie Willard. “We want to create experiences and think outside the box for those that meet and stay in Beaumont.”
In addition to being awarded at the TACVB Annual Conference, the Beaumont CVB team had the distinguished honor of accepting the 2021 John T. “Terry” Bourdier “Spirit of the United Way” Award
from the United Way of Beaumont and North Jefferson County, which is given to a partner that goes above and beyond to help the community.
“Our team works hard to not only to create opportunities for visitors but also to improve the quality of life for those that live in Beaumont and the surrounding areas,” said Executive Director, Dean Conwell. “By receiving these awards from both the tourism industry and our local partners, it shows that we are executing both, well.”