November 15, 2018
Marketing research has proven that incorporating the use of hashtags along with social media posts are key elements that should not be under-estimated. Not only will the #EATBMT campaign impact hungry diners in Southeast Texas, it will also showcase our area’s most mouthwatering dishes shared by other satisfied eaters. In addition, anyone who browses #EATBMT will be able to ignite some culinary curiosity.
With the simple swipe of a smartphone, consumers can browse through a variety of locally owned eateries, cozy cafés, and spirited nightlife spots that exemplify the Southern hospitality which we hold dear.
Venture off Interstate 10 and you’ll learn that Beaumont has a diverse international food scene, with restaurants offering flavorful fare ranging from authentic Vietnamese cuisine to scrumptious Mediterranean food. With our proximity to the Louisiana border and the Gulf of Mexico, we have a heaping variety of Coastal Cajun eateries as well as delicious Southern staples, which tend to focus on the bounty of fresh, seasonal produce and free-range, grass-fed cattle from the area.
After a full-flavored taste of Texas in any of our restaurants, indulge in gourmet desserts and hand-crafted ice cream from local business, Rao’s Bakery. It is just a quick drive from local parks and public playgrounds. Looking for a pet-friendly place to pow-wow? Take advantage of the beautiful patios at several neighborhood bars, such as Madison’s or Luke’s. Or, consider grabbing a plate to-go from a quirky local food truck like Dat Mac.
We also have locally-owned businesses that have been shaping our city for decades including the nationally recognized brand, Jason’s Deli, which originated its fast-casual deli concept in Beaumont, Texas. Tex-Joy, who has been in business since 1921, offers great seasonings for poultry, fish and any type of meat. Zummo Meat Company is a sausage powerhouse, producing delicious sausage, boudin and more since 1908.
“Location drives our culinary scene whether it’s Louisiana Cajun flair, authentic Mexican, or the prideful Texas flavors. Beaumont has the opportunity to become an exciting culinary destination in 2018, and we’re (CVB) taking it.“ said Christina Majdalani, Tourism Development Coordinator for the Convention and Visitors Bureau. “
Restaurants in the Golden Triangle area who choose to participate in the Beaumont CVB’s 2018 #EATBMT campaign will be featured on the Visit Beaumont, TX website. In the online catalog, each eatery will have a page dedicated to depicting the story of the restaurant, how it came to be and what is currently offered. In addition to storytelling, the opportunity to include coupons for contest participants will be offered.
Those who incorporate the hashtag #EATBMT into their posts will get the chance to win prizes, T-shirts, gift certificates and meal deals which will inevitably lead the campaign to thrive. This new digital campaign will strengthen the presence of each locally owned restaurant within our community, as well as develop a strategy to unite our city through the passion for great food.
Beaumont and surrounding area encompasses a true family-oriented atmosphere, especially within the locally-owned businesses. It is hard to forget the friendly service and Texas ranked queso at Carmela’s, the delicious drinks and elevated American food and John, the owner, asking how your night is going at J. Wilson’s. It is like that all around the area. You are remembered and treated like one of their own. We are thankful of the people in our area and are always excited to support them just as much as they support us.