April 2018 -- The Beaumont Convention and Visitors Bureau (CVB) would like to officially introduce the newly released Beaumont Birdies! Beau, Mamie, Gladys, Edison, Arthur, Neches, Spot, Gator, Patillo, Ben J, Tyrrell, Babe, Clifton and Mirabeau represent some of the area’s most sought-after species. Each Beaumont Birdie plush toy comes with its own custom tag including the Birdie’s name, favorite local hangout, birth date and profile. Each bird also features its species unique birding call sound.
The Convention and Visitors Bureau’s newly released Official Beaumont Birdie Passports will provide a fun tool for young summer explorers to tour Beaumont and visit each of the Beaumont Birdies. The Passports are free and available at the CVB office and at each Birdie’s home attraction. Stamps for the passport may be collected at each Birdie location, where visitors are also encouraged to check-in and share their photos with @VisitBeaumontTX on social media. After passport holders collect eight stamps, they will earn their very own Beaumont Birdie plush from the Convention & Visitors Bureau. Adults can participate as well by collecting 12 out of the 14 stamps. Details are available at www.VisitBeaumontTX.com/Birdies and http://www.beaumontcvb.com/birdies/passport.
The Beaumont CVB hopes to spark an interest in birding and encourage families to get out and explore the many heritage and culture offerings within the city. The Beaumont Birdies are part of a new tourism marketing initiative designed to capture the interest of a broader audience in the birding community and increase awareness of Beaumont’s birding hot-spots. Typically, birders are a mature audience, however the younger generation has become fascinated with identifying birds and spending time outdoors. The CVB’s Beaumont Birdies seek to bridge the demographic gap in the birdwatching market and find a new way to introduce birding to a new generation.
The overall tourism marketing program coincides with Beaumont’s Birding Package that offers a special discounted hotel rate along with a unique Birdwatcher’s Welcome Bag. The Birdwatcher’s Welcome Bag is picked up at check-in, and includes a custom Birding Itinerary, Souvenir Book, Birding Checklist, Trail Maps, and one Beaumont Birdie.
Beaumont is a premiere birding destination located on the upper Texas Gulf Coast, along two migratory flyways. Within a 40-mile radius, you will find the wild coastal shore of Sabine Pass and Sea Rim State Park, the meandering bayous of the Anahuac Wildlife Refuge, and the thick forests of the Big Thicket and Piney Woods. It is important to the CVB that through this initiate, the community can get involved and become ambassadors for the city.